New Cobalt SS commercials at the Grammy's (feb 13)
02-12-2005, 10:00 PM
#1
Site Founder
Thread Starter
Join Date: 03-17-04
Location: NE OH Near Cleveland
Posts: 7,650
Likes: 0
Received 2 Likes
on
2 Posts
New Cobalt SS commercials at the Grammy's (feb 13)
DETROIT - In the latest phase of "An American Revolution," Chevrolet will break three new commercials that spotlight its newest products during the broadcast of the 2005 Grammy Awards, 8 p.m. Sunday on CBS.
i-Newswire, 2005-02-13 - The spots include launch commercials for the Chevrolet SS products, the Cobalt family of small cars and a Malibu Maxx ad originally targeted to the Asian market, but translated into English.
In addition to the broadcast spots, Chevrolet is engaging in other media activities to extend the reach of the campaign. On February 14, Chevrolet will take over the Yahoo! Home page and Yahoo! Launch front page with divisional messages linking viewers to chevy.com.
Chevrolet is also placing new print ads in entertainment media and sponsoring a live-remote broadcast with Grammy-nominated artists.
"Chevrolet has a long history with music, and this year we are marking our 10-year relationship with the Grammys," said Kim Kosak, General Director of Advertising and Sales Promotion for Chevrolet. "Our integrated plan around the
Grammy Awards gives us a dominant presence on an iconic property." Kosak noted that web traffic to individual Chevrolet product sites increases substantially after each major media event sponsored by Chevy, including New Year's Eve 2004, which saw Chevy.com's fifth-highest Web traffic day of the year. Chevy's Olympics advertising achieved an average 34-percent daily increase in traffic during the entire event, and a one-day Yahoo! takeover during that time generated Chevy.com's second-highest day of traffic ever.
Following are highlights of commercials that will air during the Grammy broadcast.
SS vehicles
The new "Record" spot highlights Chevy's new "SS" ( Super Sport ) product line and features Cobalt SS Supercharged, Impala SS, Monte Carlo SS, TrailBlazer SS, SSR and Silverado SS. The spot opens on a tight shot of traffic. Suddenly, we see a black Chevy SS ... then another. As the camera pans up, we discover that we're looking at a traffic circle. More black Chevy SS vehicles enter the circle as the other vehicles exit. The vehicles continue to enter until the circle is completely filled with black Chevy SS vehicles. Next, a crane swings its boom over the traffic circle's edge. As the camera rises up to a bird's-eye view, we discover that the Chevys have created a vinyl music record, with the crane forming the "needle."
Cobalt
The new "Mash Up" spot opens on the interior of a parking garage with a Chevy Cobalt coupe and sedan parked near each other. From various angles, we see the vehicles' doors opening and closing. When the doors of one vehicle open we hear a rap song playing. When the doors close, the music stops. Then the doors of the other vehicle open and we hear a mix of "Hot Stuff." We then see the occupants of both vehicles--hip, diverse young people--as the doors of both vehicles open and close, mixing both songs. The spot ends with the occupants getting out of their vehicles ... enjoying the fun atmosphere they have just created in the parking garage with the mash up of songs. The voiceover says: "So quiet ... and yet so loud. Chevy Cobalt, the new commotion in the Chevy family."
The currently airing second Cobalt spot, entitled "Kickball," picks up where the spot "Little Brother" left off. A group of Chevy Cobalts continues a game of kickball through an urban setting, beginning on a parking deck roof and continuing through the city streets as the Cobalts bounce a red ball back and forth, using their doors, grilles and rear spoiler to keep the ball in motion. The Cobalts lose the ball when it bounces up to a parking garage roof. Three Cobalts then slide up to the garage gate and disperse when the ball appears lost. The final shot reveals the ball rolling down the garage ramp. The voiceover states, "Introducing the new commotion in the Chevy family. The Cobalt Coupe, Sedan and SS Supercharged. An American Revolution."
Malibu
The new Malibu spot, "Dream," opens on a young Asian man activating his remote start as he approaches his Malibu Maxx on a parking deck. As he gets into his car, he is attacked by a group of villains. He defends against their advances, taking advantage of the Maxx's features to deftly avoid harm's way ... using the rear sliding seat to dodge an umbrella attack ... avoiding a foe using the rear folding seat ... appearing on the DVD player to mock his adversary. When it appears that one of the villains has a grip on our hero, he is shaken awake by his young son, ending the dream fantasy. We cut to a shot of the open comic book that inspired his action-packed dream. The voiceover says: "Remote start. Sliding, reclining rear seats. And DVD. Designed with unbelievable features to handle anything you can dream up. Chevy Malibu Maxx. An American Revolution." ( The remote start is optional on LS models and standard on LT models. The DVD player is optional on LT models. )
A second Malibu spot, "Pas De Deux," which is currently airing, opens on a parking lot with a Malibu sedan. A TrailBlazer enters and blinks its lights at the Malibu and the Malibu teasingly winks back. The TrailBlazer and Malibu open their driver side doors until they revolve around each other as if dancing. The voiceover states, "What if we crossed the flexibility of an SUV with the driving refinement of a sedan?" The next shot features the two vehicles pulling into a garage together, the garage door closes and the garage light fades out. The spot concludes as the garage door reopens and out emerges a Malibu Maxx. "Meet Malibu Maxx. The extended sedan from Chevy," says the voiceover. "Maxx--An American Revolution."
TrailBlazer
"Going Out" opens on a young woman in a hip, urban apartment making a cell phone call while two small girls in the background watch a cartoon on TV. As the woman, her friend and their daughters make plans to go out, they gather up the kids and grab the DVD out of the player. Outside, the group climbs into a TrailBlazer and pick up right where they left off. The two young women take advantage of the OnStar service to call their friend back, map a route to their destination on the available onboard navigation system and load the DVD into the TrailBlazer's available DVD player, allowing the kids to happily resume watching their cartoon. The voiceover says: "Technology to go. Chevy TrailBlazer. An American Revolution." ( Chevrolet recently made OnStar, including one year of Safe and Sound service, standard on Chevy TrailBlazer. )
The Grammy campaign is the next major wave of "An American Revolution," which Chevrolet has been using since New Year's Eve 2003 to communicate the major changes happening at Chevrolet as it introduces 10 new vehicles over a period of 20 months.
Press Release Date
2005-02-13
from: http://i-newswire.com/pr6512.html
i-Newswire, 2005-02-13 - The spots include launch commercials for the Chevrolet SS products, the Cobalt family of small cars and a Malibu Maxx ad originally targeted to the Asian market, but translated into English.
In addition to the broadcast spots, Chevrolet is engaging in other media activities to extend the reach of the campaign. On February 14, Chevrolet will take over the Yahoo! Home page and Yahoo! Launch front page with divisional messages linking viewers to chevy.com.
Chevrolet is also placing new print ads in entertainment media and sponsoring a live-remote broadcast with Grammy-nominated artists.
"Chevrolet has a long history with music, and this year we are marking our 10-year relationship with the Grammys," said Kim Kosak, General Director of Advertising and Sales Promotion for Chevrolet. "Our integrated plan around the
Grammy Awards gives us a dominant presence on an iconic property." Kosak noted that web traffic to individual Chevrolet product sites increases substantially after each major media event sponsored by Chevy, including New Year's Eve 2004, which saw Chevy.com's fifth-highest Web traffic day of the year. Chevy's Olympics advertising achieved an average 34-percent daily increase in traffic during the entire event, and a one-day Yahoo! takeover during that time generated Chevy.com's second-highest day of traffic ever.
Following are highlights of commercials that will air during the Grammy broadcast.
SS vehicles
The new "Record" spot highlights Chevy's new "SS" ( Super Sport ) product line and features Cobalt SS Supercharged, Impala SS, Monte Carlo SS, TrailBlazer SS, SSR and Silverado SS. The spot opens on a tight shot of traffic. Suddenly, we see a black Chevy SS ... then another. As the camera pans up, we discover that we're looking at a traffic circle. More black Chevy SS vehicles enter the circle as the other vehicles exit. The vehicles continue to enter until the circle is completely filled with black Chevy SS vehicles. Next, a crane swings its boom over the traffic circle's edge. As the camera rises up to a bird's-eye view, we discover that the Chevys have created a vinyl music record, with the crane forming the "needle."
Cobalt
The new "Mash Up" spot opens on the interior of a parking garage with a Chevy Cobalt coupe and sedan parked near each other. From various angles, we see the vehicles' doors opening and closing. When the doors of one vehicle open we hear a rap song playing. When the doors close, the music stops. Then the doors of the other vehicle open and we hear a mix of "Hot Stuff." We then see the occupants of both vehicles--hip, diverse young people--as the doors of both vehicles open and close, mixing both songs. The spot ends with the occupants getting out of their vehicles ... enjoying the fun atmosphere they have just created in the parking garage with the mash up of songs. The voiceover says: "So quiet ... and yet so loud. Chevy Cobalt, the new commotion in the Chevy family."
The currently airing second Cobalt spot, entitled "Kickball," picks up where the spot "Little Brother" left off. A group of Chevy Cobalts continues a game of kickball through an urban setting, beginning on a parking deck roof and continuing through the city streets as the Cobalts bounce a red ball back and forth, using their doors, grilles and rear spoiler to keep the ball in motion. The Cobalts lose the ball when it bounces up to a parking garage roof. Three Cobalts then slide up to the garage gate and disperse when the ball appears lost. The final shot reveals the ball rolling down the garage ramp. The voiceover states, "Introducing the new commotion in the Chevy family. The Cobalt Coupe, Sedan and SS Supercharged. An American Revolution."
Malibu
The new Malibu spot, "Dream," opens on a young Asian man activating his remote start as he approaches his Malibu Maxx on a parking deck. As he gets into his car, he is attacked by a group of villains. He defends against their advances, taking advantage of the Maxx's features to deftly avoid harm's way ... using the rear sliding seat to dodge an umbrella attack ... avoiding a foe using the rear folding seat ... appearing on the DVD player to mock his adversary. When it appears that one of the villains has a grip on our hero, he is shaken awake by his young son, ending the dream fantasy. We cut to a shot of the open comic book that inspired his action-packed dream. The voiceover says: "Remote start. Sliding, reclining rear seats. And DVD. Designed with unbelievable features to handle anything you can dream up. Chevy Malibu Maxx. An American Revolution." ( The remote start is optional on LS models and standard on LT models. The DVD player is optional on LT models. )
A second Malibu spot, "Pas De Deux," which is currently airing, opens on a parking lot with a Malibu sedan. A TrailBlazer enters and blinks its lights at the Malibu and the Malibu teasingly winks back. The TrailBlazer and Malibu open their driver side doors until they revolve around each other as if dancing. The voiceover states, "What if we crossed the flexibility of an SUV with the driving refinement of a sedan?" The next shot features the two vehicles pulling into a garage together, the garage door closes and the garage light fades out. The spot concludes as the garage door reopens and out emerges a Malibu Maxx. "Meet Malibu Maxx. The extended sedan from Chevy," says the voiceover. "Maxx--An American Revolution."
TrailBlazer
"Going Out" opens on a young woman in a hip, urban apartment making a cell phone call while two small girls in the background watch a cartoon on TV. As the woman, her friend and their daughters make plans to go out, they gather up the kids and grab the DVD out of the player. Outside, the group climbs into a TrailBlazer and pick up right where they left off. The two young women take advantage of the OnStar service to call their friend back, map a route to their destination on the available onboard navigation system and load the DVD into the TrailBlazer's available DVD player, allowing the kids to happily resume watching their cartoon. The voiceover says: "Technology to go. Chevy TrailBlazer. An American Revolution." ( Chevrolet recently made OnStar, including one year of Safe and Sound service, standard on Chevy TrailBlazer. )
The Grammy campaign is the next major wave of "An American Revolution," which Chevrolet has been using since New Year's Eve 2003 to communicate the major changes happening at Chevrolet as it introduces 10 new vehicles over a period of 20 months.
Press Release Date
2005-02-13
from: http://i-newswire.com/pr6512.html
Thread
Thread Starter
Forum
Replies
Last Post